Connectivity and Internet of Vehicles in China report

Connectivity and Internet of Vehicles in China: An exploration based on Zhihu and WeChat

March 2017

Executive Summary 

Connectivity is one of the main current technological trends in the automotive area.

With its rapid  digitalization, China is a major ‘testbed’ as well as a source of innovations in this field.

The present report uses data from the Chinese social web to find concepts and topics that dominate the Chinese discussion around connectivity and Internet of Vehicles (IoV; fTQ).

Our key observations are as  follows:

• Whereas connectivity already rose around 2011-12 in OECD markets, its China journey started relatively late (2014). Thus, the current progress and penetration are all the more impressive and uncover an even greater potential for future development backed by numerous supporting measures by the Chinese government.

• Foreign and domestic brands and services are equally present in the data. Foreign brands dominate  the car manufacturer area, whereas domestic Chinese brands are more present in the IT context. This balanced mix conveys the strength of local providers as well as the agitated landscape of international deals between car manufacturers and connectivity service providers.

• Major product aspects discussed in the area turn around smart and assisted functionality, safety and advancements in mobile internet technology.

• In a more strategic perspective, autonomous driving and its implications for the overall traffic system seems to be the leading concern. There are also numerous discussions about the underlying  technologies such as Artificial Intelligence, Big Data and Internet of Things.


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Description

Market research has long relied on reactive means of data gathering, such as questionnaires or focus groups.

With the wide-spread use of social media, millions of comments about customer opinions and feedback regarding products and brands are available.

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The results are promising in that MarketMiner can dramatically improve utilization of foreign-language social media content for market intelligence purposes.

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