Brexiteers Davis and Johnson Abandon May’s Soft Brexit

Major Resignations in Theresa May’s Government

Over the past 24-hours two senior officials in Theresa May’s government have resigned due to differences in what kind of Brexit each seeks.

And frankly, it’ll be a blessing. Far less paint will be peeled off the walls each week at 10 Downing Street, if you catch my meaning.

Even though both David Davis and Boris Johnson were and are strong proponents of Brexit (which Prime Minister Theresa May also claims to be) governing the country becomes an impossible task when three people fight each other daily to steer the ship of state.

Every Prime Minister must tolerate some division within the party caucus to be sure. Less so, but still important is to allow a variety of views within Cabinet so that it doesn’t become a sterile place where ideas go to die. But there comes a point when too much division becomes the main issue — instead of the people’s business being the main issue.

Which is why it’s important Theresa May stuck to her guns and didn’t make any last-minute deals (of a kind that a lesser PM might have made) to keep the crew together. Not that Davis and Johnson are going anywhere as they’ll remain Conservative Party backbenchers.

Certainly, Margaret Thatcher would’ve told Davis and Johnson to ‘go fish’ some time ago and probably would have physically evicted them from the room. 😉 (You never knew with Maggie!)


Whether You Agree with Davis and Johnson or Not, this Streamlines Whatever Brexit Modality Theresa May Pursues

While some would like the strongest possible Brexit — Britain’s future will be better with a Brexit agreement that doesn’t ruin relations with the EU, one that includes some kind of reasonable free trade deal, one that allows the UK and the EU to cooperate on a wide range of issues such as, but not limited to; A common rulebook where and when feasible, the Galileo project, the ECJ (where UK courts would include, but not be limited or bound by ECJ rulings and opinions) NATO, and agreeable relations or even membership with other important European institutions.

Theresa May’s sole goal (it seems) is to get a deal with the EU. Which is a noble goal in itself.

The flip side of that is when the agreement Theresa May intends to present is so diluted that her Cabinet walks out the door. Yet, the Prime Minister may still be proven right by events yet to unfold.

It’s obvious to all but the most politically tone-deaf that no matter what agreement is presented to the EU mandarins, it is likely to be swiftly rejected. Including Theresa May’s super-diplomatic, uber-polite and overly-soft Brexit proposals.


But if That’s the Case, Why Try at All?

As an experienced bureaucrat slogging it out in the Home Office for a decade Theresa May knows something that hardcore Brexiteers don’t. And that is, those who get ‘stuck with the bill’ wind up paying many times over.

Let’s look at three scenarios, and let’s see who gets stuck with the bill:

  1. Hard Brexit faction presents an uncompromising Brexit deal to the EU: The European Union declines the deal offered and the blame is on Britain ‘for being so unreasonable’ and from that point on… every single thing that ever goes wrong in Europe, the World, and the Solar System… will be the fault of *those* unreasonable Brexiteers. And it’s not that EU people are evil, it’s just human nature to feel that way when jilted.
  2. Soft Brexit faction presents a soft agreement for signing in Brussels which is accepted by the EU: It’s seen as a ‘Win-Win’ for both sides. But the EU ‘wins’ by a slight margin and when you’ve effectively ‘dumped your partner’ sometimes it’s a good thing to let them ‘win’ a little bit. The worst that can happen in such a case is that the next UK Prime Minister will try to improve the deal and may or may not succeed in that endeavor. Likely, as time rolls on, both sides will arrive at a better agreement and both can claim credit with their respective voters for any future agreements. Not a bad scenario at all.
  3. Soft Brexit faction presents a soft agreement for signing in Brussels which *isn’t* accepted by the EU: At that point, the British can walk away from the table knowing in their hearts and with the whole world as a witness that they ‘tried their best’ to accommodate the concerns of the people in Brussels but they just couldn’t strike a deal. (A sort of ‘no fault’ divorce) And Brexit proceeds on a WTO-style basis with a flurry of à la carte agreements signed following March 29, 2019 allowing EU cars to be sold in the UK and UK airlines to operate over continental Europe, for two examples.

In scenario #1: Britain and the Hard Brexiteers get stuck with the bill for about the next century. Maybe longer. ‘Those intransigent Brits! A bloody difficult people they are!’

In scenario #2: Britain gets stuck with the larger part of the bill and in the following years must work incrementally towards the final Brexit arrangements they were originally seeking. ‘Damn, Theresa, couldn’t you do any better? Oh well, we got a Brexit of sorts, you’re forgiven.’

In scenario #3: The EU gets stuck with the bill and the world decrying EU intransigence. And Theresa May *probably* gets re-elected in a landslide.


Summary

The lesson from this story is that when the chips are down and you *must* bring home a win *always* go with the plan that is *guaranteed to work*.

Which in the real world often isn’t the most glorious, most exciting, nor the most popular plan. Unfortunately.

But when a plan works, it’s a win. And beautiful or ugly, if the plan works that’s all that matters.

Written by John Brian Shannon

Brexit Committee says ‘Not Enough Time to Execute Brexit’ by Target Date

“The Brexit Committee has warned that even under the most optimistic scenario, there may not be enough time to complete all necessary work before the UK is scheduled to leave the EU. The Brexit Committee report also calls for an extension to the exit timetable if a deal has not been finalised.”The Express


What *Have* They Been Doing?

Two years on from the June 2016 Brexit referendum and with almost one more year to go before the stated target date of March 29, 2019 and the Brexit Committee says that “even under the most optimistic scenario, there may not be enough time to complete all the necessary work before the UK is scheduled to leave the EU.”

That’s the definition of ‘Low Ambition‘ right there.

Whether the fault lies in Brussels or at 10 Downing, or even because of the infighting that happens within the Conservative Party itself, governments need to remember that the people have spoken (and quite apart from that) sentiment continues to grow among the UK voting public for the government to ‘just get on with it’.

Even people who voted Remain now think the best thing for the country is for a quick and streamlined Brexit agreement — one that is fair to citizens and industry on both sides of the English Channel.

If two years and nine months isn’t enough time to get it done, what is?

Do the politicians in London and Brussels think they have carte blanche to spend the rest of the decade and part of the next to arrange a suitable Brexit deal? If so, that’s very telling… and not in a good way.

Citizens on both sides of Brexit need to know and industry needs to know what to expect so they can prepare for life after Brexit. And they needed to know a year ago.


How Hard Can it Be?

Most of the existing EU laws will simply continue unchanged following Brexit, therefore, more will stay the same than will change.


FISHERIES

It was originally thought that the UK would be leaving The Common Fisheries Agreement by March 29, 2019, or at the latest, by July 2019.

Therefore the UK had been negotiating with the EU in good faith so they could make some basic decisions about how to manage UK fisheries after Brexit. Micheal Gove is surely an able enough minister to easily handle it, yet, the EU indicated that the Common Fisheries Agreement will remain in place until 2020 and there will be no negotiation about it. And that was the end of that.

Read this important article about UK fisheries policy between March 29, 2019 and January 1, 2021. Michael Gove shares fishing industry ‘disappointment’

Actually, the EU might’ve done the UK a favour by sidelining fisheries policy until after Brexit. Imagine that!

As off-putting as that sounds, it dramatically lightens the load of UK government negotiators because it’s one less sector that needs to be debated with EU negotiating teams. All of which should have conspired to put both the UK and EU six months *ahead* of schedule on the Brexit negotiation timeline!

So we can’t blame Brexit delays on Micheal Gove, the Common Fisheries agreement, or the EU for delays to that timeline.


DEFENCE

Both the UK and EU will remain members of NATO post-Brexit and as the UK already operates its own defence infrastructure there isn’t much change expected there.

Apart from arranging the return of any non-NATO-dedicated Royal Air Force jets presently in EU countries, or removing Royal Navy ships from EU waters (unless there by invitation of an EU country or while taking part in a NATO exercise) there isn’t much for Gavin Williamson the Secretary of State for Defence of the United Kingdom to handle for this part of Brexit. A few phone calls before the Brexit date should cover it.

So we can’t blame the lack of progress on Gavin Williamson or his EU defence counterparts for agreements not reached in time for Brexit.


CUSTOMS and SINGLE MARKET

Thus far, the EU seemed to be in denial that the UK was actually leaving the bloc, so quite logically from their point of view; Why would they want to entertain UK negotiations allowing the UK to leave the customs agreement and the EU’s single market architectures?

But now that the UK Parliament have voted in favour of the EU Withdrawal Bill you’d think the EU would accept the UK is leaving the bloc and that it is time to begin crafting an agreement setting the dates and terms to allow Britain to leave both the Customs Union and the Single Market.

But since the Withdrawal Bill passed last week, some in the EU suddenly began saying that negotiations with the UK can’t continue because the UK’s ruling Conservative party is ‘deeply divided’ and that ‘the EU can’t be certain who it is dealing with’ — yet, the UK government easily passed the EU Withdrawal Bill which it said it would do all along.

Full marks here to Prime Minister Theresa May for shepherding this bill through and making it look easy. Brilliant!

Read this important article about: How MP’s voted on the EU Withdrawal Bill amendments

Until the Withdrawal Bill was signed into law, any Brexit timeline delays were the fault of UK Conservative Party MP’s and the EU bore no particular blame for its lack of enthusiasm regarding the furtherance of Brexit negotiations.

However, now that the bill has been made into law, negotiations must begin in earnest.


FREE TRADE BETWEEN THE UK and THE EU POST-BREXIT

Almost everything that applies to the delays in the customs and single market negotiations (see above) applies here too.

To reiterate: Until the Withdrawal Bill was signed into UK law, delays to the negotiation timeline are to be blamed on the UK side and not on the EU side for the simple reason that until the UK side got serious about Brexit, why would the EU get serious about it?

Fortunately, and better late than never, PM Theresa May got the job done and now things must advance in the interests of industry and citizens on both sides of the Channel.

Not that the UK can suddenly afford to make Brexit ‘the EU’s emergency’ as the UK pursued the Withdrawal Bill in a most leisurely fashion over the past 32 months.

“A lack of planning on your part doesn’t necessarily constitute an emergency on my part.”

Yet because trading arrangements will benefit business on both sides of the Channel things must now move smartly along or delays will hurt business on both sides.

I wouldn’t want to be the German Chancellor or the British Prime Minister (for example) who failed to get a trade agreement ready in time for Brexit, or the leader who failed to make the necessary modifications to their respective departments to allow trade to continue uninterrupted.


IMMIGRATION and FREE MOVEMENT FOLLOWING BREXIT

It looks like this is a non-negotiable for the UK government. Too many British citizens spoke too loudly and too clearly for any UK Prime Minister to dare overrule their wishes.

Each EU citizen wishing to remain in the UK after Brexit will pay a nominal annual fee (about the price of a passport) and will be required to provide an up-to-date address and telephone number for the Home Office. Simple enough.

EU citizens wanting to move to the UK after Brexit will face the same requirements as EU citizens who’ve elected to stay on in Britain.

Non-EU citizens can probably expect about the same, although emigrating to the UK *after* Brexit will be much easier if you’re an EU citizen or Commonwealth citizen.


Now that the EU Withdrawal Bill Has Finally Passed It’s Time to Lift Those Anchors!

For industry, change is always negative but still doable. But late changes are lethal to business on both sides.

And UK leaders and EU27 leaders must remember that!

Industry needs clear and timely regulations (with a long lead time) that must rank higher than the ideological differences between the heads of European states (including the UK) higher than the (occasional) personality conflicts between politicians, and must always rank above the partisan politics within a country.

From the day the Withdrawal Bill was finally signed into law, every day must now count, be counted, and be accountable — or the UK and the EU27 will be racing with ‘their anchors still in the water’ against every other ‘ship of state’ in the world.

And that’s not how you win races, whether nautical or economic.

Written by John Brian Shannon

Streamlining Towards Brexit

by John Brian Shannon | Reposted from LetterToBritain

Time is running down on the Brexit clock (395 days and counting!) and the default path seems the only way that will allow a smooth and orderly Brexit in any sort of timeframe that could be construed as reasonable to British voters. (See how many more days until Brexit here)

If the UK government chooses to simply photocopy existing EU trade regulations and then change those laws incrementally over a period of years, the UK should rightly expect to be invited by the European Union to continue their mutually beneficial trade relationship.

After all, how could the EU possibly be upset that the UK will voluntarily continue to follow European Union trade regulations in the pre-Brexit period?

However, this implies that until Brexit actually occurs, the UK will be obligated to consult with the EU on every incremental change made on those photocopied laws and regulations from now until the UK officially leaves the European Union on March 29, 2019. It’s not about polite diplomatic behavior, it’s about pragmatic self-interest.

The UK must begin today to re-prove that it intends — in all cases — to be a fair and reliable trading partner with the EU, and other countries are sure to be watching as this process unfolds. No amount of effort can be spared in this regard, because as so goes the UK trading relationship with the EU, so it will go between Britain and every other country in the world, after Brexit.


Trade After Brexit

Once March 29, 2019 has passed and the UK has officially left the European Union there will be no longer be any requirement for lengthy consultations with the EU on changes to British trade laws or regulations far in advance of them coming into effect.

That doesn’t mean that the UK shouldn’t continue to consult with the EU, it means that it doesn’t need to consult with the EU during the entire policy formation period. But once UK policy has been decided, the EU should continue to be the first to know about pending changes due to the bloc’s importance to the British economy.

As above, no effort should be spared in showing the EU every possible courtesy on even the most incremental of trade policy adjustments under consideration in the pre-Brexit timeframe.

And in the post-Brexit timeframe, a high level of communication and consultation must continue to define the relationship between the two sides.


Customs Law After Brexit

Unlike trade, the present customs union will end the day after Brexit which will be a very positive thing for the UK. After Brexit, the UK alone will be fully in charge of who can and can’t enter the country, and it should mount a Herculean effort now to identify and locate every single foreigner in the country, matching them to their home and workplace (or school) address.

Every non-British born resident in the country should be required to pay 100 pounds sterling per year, and also be required to provide their updated home and work/school address as often as it changes, no matter which country they originally hailed from. It’s the 21st century(!) all of this can be done on a UK.gov webform in less than 10 minutes per year.

Especially for those foreigners living in the United Kingdom anytime prior to Brexit day, the UK government should make the entire process as streamlined as possible.


Commonwealth Nations in the post-Brexit Timeframe

As the UK returns to its Commonwealth roots, immigration to the UK should thenceforth be sourced from Commonwealth nations.

Of course, there will always be a number of immigrants from the EU, America, and other countries. But as much as possible, the focus should be on the ‘all for one and one for all’ approach of Commonwealth nations — and one great way to keep that viable is by sourcing 2/3rds of the UK’s immigration requirements from the Commonwealth.


In addition, the UK should continue to spend .7 per cent of GDP on foreign aid — but spend it in Commonwealth nations exclusively.

This means that the British government must find other nations to take over its existing foreign aid commitments in non-Commonwealth nations so that Britain can concentrate on building a better Commonwealth.

Done right, every pound sterling spent in Commonwealth foreign aid should return a minimum of two pounds sterling to the UK, as a rising tide in a finite environment like the Commonwealth will lift all boats, which is quite unlike spending that same amount of foreign aid in the wider world.

One example of how Britain could benefit in the post-Brexit timeframe with a policy that favours Commonwealth nations is that UK universities, colleges and trade schools should see a vast increase in enrollment from the 2 billion citizens of Commonwealth nations.


Time is Tight

Although Brexit once seemed far-off, time is getting a little tight. Much needs to be accomplished in the remaining 395 days until Brexit.

The best way to do that is to harmonize UK trade law with EU trade law and then make incremental changes over time. That’s how not to lose.

How to win is to engage with Commonwealth nations as never before in ways that work to benefit both the United Kingdom and every Commonwealth member nation.

Keeping our EU friendships healthy on the one hand while updating our Commonwealth friendships for the 21st century on the other hand, is irrevocably in Britain’s best interests, thereby creating a new paradigm that will allow the UK to work to its strengths over the next 100 years.

‘No-Deal’ Brexit scenario would cost both UK and EU billions

Reposted from Letter to Britain | by John Brian Shannon

A new report by a prestigious polling firm says that a so-called ‘No-Deal’ WTO-style Brexit will cost one EU country €5.5 billion over the next two years, as opposed to a Brexit with a trade agreement where losses for that country would likely total €1.5 billion over the next two years.

That country is the Republic of Ireland.

“A hard Brexit could cost the Irish economy more than €5.5 billion over the next two years, a government-commissioned report has said.

A “soft” Brexit including a transition arrangement would cost less than €1.5 billion over the period, highlighting the importance to Ireland of the UK’s withdrawal talks with the EU.

The study by Copenhagen Economics, which examined four possible scenarios, also warns that the UK will probably take at least five years to implement new trade agreements, complicating Irish efforts at contingency planning.

[Ireland’s ‘Taoiseach’ which is the official title of the Irish Prime Minister] Leo Varadkar said last night that a comprehensive free-trade deal with the UK would be the best way to avoid a hard border. After a meeting with Theresa May, the UK prime minister, he said: “We both prefer [the option] by which we can avoid a hard border in Ireland, and that is through a comprehensive free trade and customs arrangement.

“That is the best way we can avoid any new barriers — north and south, and also east and west.”” — The Times


Other EU Nations Take a Hit in the ‘No-Deal’ Scenario

We can extrapolate that other EU countries would also take an economic hit in a ‘No-Deal’ scenario, but due to their much larger economies when compared to Ireland, such losses would amount to tens or even hundreds of billions over the same two-year period. Just think of all those German cars that wouldn’t be sold in the UK due to the higher tariffs that would automatically be imposed on EU countries in a ‘No-Deal’ Brexit!

Almost every country in the world uses WTO rules as the foundation of their trading relationship with other countries (but important to note) those same countries also diligently pursue bilateral trade deals with their important trading partners that allow both sides to legally sidestep the more costly WTO tariff ruleset in favour of something that works better for both partners. (And that trading relationship/tariff structure can be anything the two sides want in regards to any trade that happens between them)

So if country A and country B decide they want to trade, they’re completely free to build a better tariff structure than the comparatively expensive WTO ruleset, and that agreement will thenceforth supercede the WTO tariff structure. However, it only applies on trade between those two countries — the rest of their trade with the world would still be conducted under the auspices of the WTO.


It’s a pretty basic thing. Countries that do anything more than a smattering of trade between them negotiate bilateral free trade agreements to bypass the more onerous WTO trade rules and tariff regime.


Still Time to Negotiate a Trade Deal with the EU

How many days until Brexit?
How many days until Brexit? Image courtesy of HowManyDaysStill.com

As of this writing there are 409 days remaining until Brexit and either we will have a trade agreement with the EU, or we won’t. If not, it will be costly for both sides, but more costly for the EU by one order of magnitude!

However, saying that there are 409 days remaining ’til Brexit — isn’t the same as saying there are 409 days left to negotiate a free trade agreement. Far from it!

The two sides have 258 days to arrange a free trade agreement. Let’s hope our politicians (and theirs) are up to the job (and if not, why are we paying them?) otherwise almost everything that citizens and businesses purchase will become much more expensive on both sides of the English Channel in the post-Brexit timeframe.

UK Prime Minister Theresa May has said repeatedly that October 29, 2018 is the latest both sides can agree a trade and customs deal before they must begin to get ready to implement WTO trade rules. And on that point both sides agree. In fact, even a preparation time of five months (during the period from October 29, 2018 to March 29, 2019) would barely suffice to put in place the necessary measures and standards to allow industry to prepare for life after Brexit.

Both UK and EU voters should remember who did, and who didn’t, get a free trade agreement signed when they head to the polling booth at the next election.


Related Articles:

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Theresa May + Customs Union = Conservative Coup?

Theresa May’s New Year of Hope

UK Prime Minister Cuts a Deal With the EU

Should the UK’s Theresa May Consider a 2nd Brexit Referendum?

Brexit: An Opportunity to Create a Better UK / EU Relationship?

Brexit: An Opportunity to Create a Better UK / EU Relationship?

As European Union negotiators can’t see any reason to support Brexit, they will continue to keep the European Union’s best interests in mind — which is to say, they will try to stop, slow, obfuscate, or otherwise derail the Brexit process by almost any means possible.

And why shouldn’t they feel that way? The EU is a net beneficiary of £8.6 billion annually courtesy of the UK, so there’s little incentive to stop a contribution that is larger than that of all other EU-member countries except Germany.

If there are any Brexit benefits to the European Union, nobody has bothered to tell EU negotiators or EU media channels.

So how would anyone know if there will be Brexit benefits for the EU when the UK government hasn’t mentioned them once? And yet there are likely many Brexit benefits — for both sides — that just aren’t being discussed.


How to Sell a Product or Idea

When you’re trying to sell apples to a potential customer, giving them a nonstop spiel about how much *you* like apples won’t help you sell many apples!

But if you hand your potential customer a hot glass of mulled apple cider and walk them past appealing displays of fresh apples, followed by a pleasant tour through the on-site bakery bursting with the aroma of piping hot apple pies and offer them a tantalizing sample at the exact moment their interest in apples is high, you’ll sell more apples.

If you’re selling cars, you don’t spend your time telling the customer about the specifications of the car and how it can transport you here and there with ease. Any ol’ car can do that.

Instead, you answer their questions about the car, you offer a test drive so they can experience how much better it drives, sounds, and looks than their present car, all of which work together to help them fall in love with the car you’re selling.

If you’re a really smart salesperson, you’ll slap a dealer plate on the new car and let your customers take it home for the weekend so they can show it off to their comrades who will help convince them the new car is much better than their old jalopy.

And have you ever noticed that beer commercials don’t show you endless cans of beer and a quick snapshot of the brewery?

Breweries are highly experienced marketers and they want to show you good-looking people having a great time socializing with their friends and family in a picturesque setting or while engaged in enjoyable activities.

Look at that product placement! There’s the can of beer right beside those sizzling steaks on the barbecue while those great people in the background are enjoying their evening.

Considering a run to the beer store? Well yes you should — because you’re a good person, you work hard, you love spending quality time with your friends and family and you deserve a summer’s evening just like the people on that commercial. That’s the message.

Marketing types call this Feature/Benefit selling, ‘Selling the sizzle, not the steak’ which isn’t about what the product or service actually is, it’s about what it can do for you and how it can make you look or feel happier and better.


What Isn’t Theresa May Doing?

She isn’t selling the benefits of Brexit to the EU.

We know there are many benefits for Britons but even that has been under-sold.

In the early days following the Leave referendum it might’ve looked to Remainers as though Brexit could still go either way, so Theresa May was probably wise to move cautiously at first. But that time has passed. Almost every person and business in Britain wants to get beyond the present period of uncertainty and get on with creating a fresh start for the UK outside the European Union.

The right time to begin crafting a trade agreement that works even better than the present trading system has arrived. And now that we’re at this point in time, under-selling the benefits of Brexit to UK and EU citizens is not the way forward.


What Is The Way Forward?

In a word, Vision.

Theresa May needs to put on her ‘Steve Jobs hat’ and figure out what the best possible Brexit vision looks like from both the UK and EU perspectives.

Starting with a completely clean sheet; What would that look like in its entirety? What would it look like five years on?

If she doesn’t offer an inspiring vision that a majority of people on both sides of the English Channel can ‘buy-in’ to her government will be paddling upstream all day, every day, for as long as she remains Prime Minister. (And that’s definitely a no-fun lifestyle, even for a British PM)

Once the vision has been considered by Theresa May, only then should it be communicated to her Cabinet, while the Department for Exiting the European Union (DExEU) should oversee all other UK ministries and departments as they compile reports that describe what their best-case scenario would look like in practical terms.

Then it’s simply a matter of working to those ideals as much as is practicable to create a Vision Statement that can be released to the public, sans the excruciating detail required in government policy papers.

“This is the Vision we’re working toward…” (Giving UK and EU citizens a view of what a better Brexit looks like)

‘How do you like those apples?’ someone cheekily asked.


The Three Principles Common to all Organizations

  1. Vision (or Mission)
  2. Leadership
  3. Management

Without equal weight given to each of those three factors any organization or project will ultimately fail.

It can’t be emphasized enough; Endless discussion about the best Brexit from the UK standpoint are irrelevant to European Union citizens and businesses. Brexit must work for the EU too, or it will be increasingly uncomfortable and expensive for the UK as time rolls forward.

Theresa May needs to find what things will work better for the EU in a post-Brexit world and promote those items on every visit to the EU. If there aren’t any Brexit positives for the EU, she better create some as they negotiate forward to a final trade and financial services agreement.

Without an overarching vision even the best management and leadership will underperform. Perhaps severely.

But as soon as May gives the order to each of her 25 Ministerial Departments and 20 non-Ministerial Departments to submit their best-case scenario (their best hopes and aspirations showing what their jurisdiction could look like five years on from Brexit) and from that she will be able to write a one page vision for each of the 45 departments.

From there she will need to direct the Department for Exiting the European Union to create a list of items that could be seen as positives by EU governments, EU businesses and EU citizens. Those are the apples she needs to sell on every visit to the European Union. And then sell the ‘sizzle’ Theresa, not the steak.


Summary

Theresa May must ‘create’ and ‘sell’ (Vision + Leadership + Management + Marketing) a Brexit that will benefit both the UK and the EU and begin to disseminate that better vision throughout both blocs.

Throwing £40 billion at the EU now and (potentially) another £40 billion to obtain a trade and financial services agreement isn’t visionary — it’s ‘buying an agreement’ with taxpayer’s money — which is fine if that’s the only option. But it isn’t the only option.

Getting citizens, businesses, and governments on both sides of the English Channel to buy-in to a grand vision that works even better than the present paradigm without it costing another £40 billion, must be Theresa May’s Number One Priority before the October 2018 Brexit deal-making deadline arrives.


[P.S. to Michel Barnier, chief negotiator for the European Union] Jeez, Michel, for £40 billion shouldn’t the UK have received a bespoke customs deal, a bespoke trade deal, a bespoke financial services agreement *and* a chocolate mint on every UK pillow?


Written by John Brian Shannon