It’s time to grow the market! (and not fight over market share)

by John Brian Shannon | Reposted from LettertoBritain

A sea-change is upon the United Kingdom whether some have come to that full realization or not

The relationship between the UK and the rest of the world is beginning to change as the UK exits the European Union. Not only that, but the relationship between the UK and the other Commonwealth countries is changing. And while all of that is occurring, it is also a time of change in the postwar international order.

These changes are coming and we have no ability to stop them. What we do have though, is the ability to choose whether these changes are ultimately negative or positive for Britain.


The days of ‘Win-Lose’ politics are over

When every second country (seemingly) has WMD weapons, suddenly Win-Lose doesn’t work anymore. Do we really want to solve every issue between nations with nuclear weapons? Because eventually, that’s what it will come to.

It’s great if you ‘Win’. But then you ‘Lose’ because the fallout from large nuclear explosions travel around the Earth a few times per season and nuclear particles continue to exist in the environment for decades (some isotopes linger for 20,000 years) and as everyone needs to breathe the air, eventually you will inhale and, well, (do I really have to tell you this?) your lungs will filter the radioactive isotopes out of the air.

The ‘Winners’ of a WMD conflict will also become ‘Losers’ of that conflict within months. It’s nonsensical to consider nuclear war in the 21st-century.

All of which means, that in the final analysis, international hot points must henceforth be solved by the cool hand of diplomacy.


The days of fighting for Market Share are over

More than any other country, fighting for market share no longer makes economic sense for the UK, because every other country/corporation is likewise fighting for market share.

Larger countries with serious export expertise and fully developed and long-term foreign client relationships have a distinct advantage over a born-again United Kingdom re-entering the exporting world. Fighting for market share against far superior marketing superpowers like Germany and China is like paddling upriver in a hurricane, and good luck with that.

Rather than fighting for Britain’s slice of the pie, the UK should be the one country in the world that works to make the pie bigger for everyone! wherever free markets exist.

In that way, whatever global growth occurs will benefit all exporters equally — including Britain’s born-again export economy, because the UK will have as good a chance as any to capture some of that growing pie — as opposed to fighting companies well entrenched in foreign markets and trying to steal tiny percentages of their total market share. See the difference?

“Don’t fight a battle if you don’t gain anything by winning.” — Erwin Rommel

Rommel was right. And to adapt his truth to Britain’s new place in the world, fighting for market share in countries that are already well-served by European and Chinese exporters will gain British exporters very little and could create trade frictions between Britain and the European Union which is still the UK’s largest trading partner in the 21st-century. We don’t want that.

Grow the entire market instead of fighting for tiny increases in market share
Grow the entire global market — instead of fighting for tiny annual increases in market share.

‘Win-Win and Growing the Market vs. ‘Win-Lose’ and fighting for Market Share

Win-Win political thinking and growing the global market is the best prescription for Britain’s economic future.

Countries with rapidly growing economies like the BRICS countries and many Commonwealth nations are the best places for Britain to concentrate its export efforts. By helping those countries to succeed more than they would have without the UK’s assistance, Britain can grow its export base by selling to people in rapidly growing developing nations enjoying their newfound discretionary income.

It’s all about rising Disposable Income in Developing Nations

The example of India is most poignant, because in that country the average discretionary income of citizens is doubling every five years; All Britain’s leaders must do now, is to work respectfully with Prime Minister Narendra Modi and his ministers to the end that British exports to India are welcome and that Indian exports to the UK are just as welcome. (It helps if both countries aren’t manufacturing and selling the same items, of course) If India sells toasters in both countries then Britain should sell kettles in both countries, if you take my meaning. The less overlap, the better.

A few years from now, when a larger percentage of India’s 1.5 billion population can afford to buy a new car, perhaps Indian companies will offer tuk-tuks, small cars and farm trucks for sale in India and the UK, while the UK sells family sedans and Landrovers in India and the UK.

Any other method of working to each country’s strengths — without stepping on each other’s toes — would also be profitable for companies of both countries. What matters is that whatever method is chosen works for companies in both countries.

With the right approach to rapidly growing countries and some standardized and respectful trade rules, the UK could help to grow the global pie, dramatically increase its own exports, keep good relations with exporting superpowers in Europe, China, and America, and be seen as a ‘White Knight’ to developing nations by playing a pivotal and ongoing role in helping them to build their economies.

That future is so much better than bickering over fractions of market share with other (and economically superior) exporting nations — the very countries that Britain depends upon in many ways.

Here’s to ‘Win-Win’ paradigms and growing the global economic pie; A plan that will work for the United Kingdom more than almost any other country — while preventing harm to Britain’s present and important trade relationships.

The Brexit Team: Swiss Watch or Contraption?

by John Brian Shannon | Reposted from LettertoBritain.com

One of the most credible economic stewards to serve Britain in a long time is the inscrutable Philip Hammond who has done nothing but improve the UK economy since the day he was sworn in to the post. Which was merely an extension of him having been born for the job, it seems.

It’s not only that; Mr. Hammond’s word carries a lot of weight in foreign capitals, and in the EU his word is his bond. Soft-spoken, adroit and adept, Hammond is one of the darlings of financial capitals everywhere and it’s a great thing to see him in his element.

So began Prime Minister Theresa May’s summer vacation, where she and her husband (also named Philip) went off to Switzerland to take the mountain air and hold long and meaningful conversations at full stride up the Matterhorn.

Leaving the country in the capable hands of Philip Hammond must be a comforting thought for Theresa May as she and hubby blow past the tourists struggling to get to the top for a selfie. My advice: Just get out of their way or you’ll get run over. Seriously.


The Exchequer comments on post-Brexit Immigration

However wonderful it is having a powerful Exchequer, there is the temptation for them to overstep their bounds and cross over into the areas of responsibility reserved for the Prime Minister.

And just as predictably as that; Before Theresa May had gotten her first alpine air, Hammond told reporters, “there should be no immediate changes to immigration or trading rules when Britain leaves the EU in March 2019.” (Sky News)

It’s forgivable, and probably wise for Conservatives to be seen voicing the concerns of voters on both sides of Brexit. However, Exchequers should stick to their primary interest (the economy!) and let others, whose direct responsibility it is, to hold forth on immigration issues.


With Theresa away, the Remainers will play

While Theresa May gets some mountain air, the Remainers in the Prime Minister’s cabinet are clearing the air by presenting their side of Brexit — and that’s fine. But let’s make certain that fair play rules are enforced; Which means that cabinet officers publicly comment only on their primary area of responsibility. Only the Prime Minister has the authority to publicly comment on all matters, otherwise it looks like a circus.

Every misstep is celebrated in foreign capitals. People in the EU who may be opposed to Brexit are incredibly strengthened by each implied criticism directed towards the Prime Minister by members of her cabinet.

The entire period of Brexit is a highly unique time, a time where all Britons must pull together and come to the realization that many in the EU are fighting for a ‘Win-Lose’ outcome, an outcome where Britain loses vis-à-vis the European Union.

Meanwhile, the best of the Brexiters are fighting for a ‘Win-Win’ outcome where both Britain and the EU win. And those are the people I’m putting my money on.


Clear Lines + Clear Thinking = Positive Results

There’s nothing wrong with MP’s on both sides of Brexit informing the public about how they would proceed on any matter — as a sort of trial balloon to gauge public mood. That can be useful moving forward by keeping those who voted Remain interested and engaged with Brexit, and there is every opportunity that Remainers may come up with excellent ideas related to soft Brexit implementation within their field of expertise.

But greater care must be taken to avoid strengthening the hand of anti-Brexit forces in the EU, now that Britain has finally! asserted her rights.

Government ministers must draw the distinction between legitimate discussions about how Remainers (read: Soft Brexiters) or vocal Brexiters (read: Hard Brexiters) would handle any Brexit issue — and how the wrong sort of discussions or even the wrong tone of discussions could work against Britain in foreign capitals. The wrong public discourse works against both versions of Brexit.

Let’s not be naive. Each misstep by anyone in the UK government is celebrated at the EU Parliament and certain EU capitals. Whatever is going on behind the scenes within the UK government, a unified face must be presented to the world in order to obtain the best Brexit result.


Controlling the Narrative: Job #1 for Every Prime Minister

UK government ministers, and possibly even the Prime Minister herself may not yet realize the extent to which the world now sees the United Kingdom as a completely different entity. The UK no longer exists as only one of 28 EU members, and what the UK will eventually become, is unfolding every day like an onion being unpeeled.

Is the UK destined to become a nation of cross-talkers, mixed messages and unreliable partners? Or is Britain starting with a clean sheet to become all that she can and should become in the 21st-century?

Only the Prime Minister knows, as she’s the one holding the pen. Let’s see what script she writes.


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This Week in Brexit: The Conservatives weak negotiating hand

by John Brian ShannonReposted from LetterToBritain.com

This Week in Brexit

One of the reasons that I’m a Theresa May fan is that she took a highly principled position by calling an election prior to Brexit, presumably to further legitimize her premiership with voters and thereby gain a stronger negotiating hand heading into Brexit negotiations.

Prior to becoming Prime Minister, Theresa May had been an MP for 20 years and served as Home Secretary for 6 years — and only then was she named to the post of Prime Minister by the Conservative Party when former PM David Cameron stepped down. Which is to say, Theresa May is as legitimate as any UK Prime Minister ever appointed (but not elected to) the PM’s chair.

Nevertheless, at the most important political moment in since the end of WWII, Theresa May decided to further legitimize her premiership by calling a snap election and (hopefully) cause her party to rally ’round her in time for the upcoming Brexit negotiations. Thereby empowering Britain in its dealings with the European Union.

By any definition it was an admirable plan.


It Worked! (Somewhat)

Except for the Conservative MP’s that didn’t campaign hard for her and were only interested in maintaining their position as a Member of Parliament, and excepting the millions of former UKIP voters — only some of them supported the Conservatives on election day.

All in all, a surprising result.

Perhaps three terrorist incidents in the UK within 90 days of the election changed the mood of the electorate, or maybe when confronted with an actual Brexit complete with veiled threats emanating from some EU capitals it’s possible some British voters felt cowed into lowering their Brexit expectations.

If so, that would be a shameful indictment on the British people, the people who succeeded admirably even after suffering horribly in two world wars and are a people who carry-on through all manner of terror attacks, other social upheavals, recessions, and Britain’s famously inclement weather.


Now with a ‘weaker hand’ Theresa May must pull-off a reasonable Brexit

How to do more, with less? That’s the job facing Prime Minister Theresa May over the next five years.

It’s an unenviable position for a longstanding British MP (20 years) with 6 years as Home Secretary to her credit and 1 year as Prime Minister of the United Kingdom, who deserved better from her party and from voters.

At least 42.4% of UK voters agree with Theresa May (see BBC election chart here) which was a gain of 5.5% for the Conservatives since the last election when David Cameron became Prime Minister. The business community likes the progress on the economy, and she is highly regarded by foreign leaders.

She deserves better than she’s gotten.


Methinks there are strings being pulled in places that we know not…

But just for the record, let’s look at a July 17 poll result from an internationally recognized polling firm.

One year on from the Brexit vote and business sentiment remains high
One year on from the Brexit vote and business sentiment remains high

One year on from the Brexit vote and business sentiment remains high (Says it all, doesn’t it?) Click image to enlarge.


Another chart for the doubters

One thing that Britons have every right to be proud of is the National Healthcare Service (NHS) and in recent years it has begun to score well in the prestigious Commonwealth Fund rankings. In fact, the 2017 ranking puts the NHS in 1st place over 10 other wealthy nation healthcare systems. But you’d never think it because (according to some) the NHS is falling apart at the seams.

Just as former PM David Cameron was rightfully proud of the 2013 Commonwealth Fund ranking (1st place) so Prime Minister Theresa May should feel proud of the 2017 NHS ranking (1st place) even as some of the countries named in the study improved on their 2013 rankings.

UK and 10 other countries, Health Care System Performance Rankings
UK and 10 other countries, Health Care System Performance Rankings

UK and 10 other countries, Health Care System Performance Rankings, courtesy of the Commonwealth Fund (2017) Click image to enlarge.

For comparison purposes, I’ve included the 2013 Commonwealth Fund ranking graphic below.

UK tag, The Commonwealth Fund 2013 International Health Policy Survey in Eleven Countries, courtesy of the Commonwealth Fund (2013)
The Commonwealth Fund 2013 International Health Policy Survey in Eleven Countries, courtesy of the Commonwealth Fund (2013)

The Commonwealth Fund 2013 International Health Policy Survey in Eleven Countries, courtesy of the Commonwealth Fund (2013) Click image to enlarge.


One more chart that uses actual facts to combat negative perceptions — shows how well the UK is faring

This chart shows GDP in Purchasing Power Parity (PPP) which illustrates that purchasing power of both UK citizens and expats is increasing — even though (according to some) the sky is falling every day!

UK GDP per capita Purchasing Power Parity PPP
UK GDP per capita Purchasing Power Parity PPP

UK GDP per capita Purchasing Power Parity PPP. Source: tradingeconomics.com Click image to enlarge.

With all of that going for the UK in 2017 (and more positives that I haven’t included because I don’t want to drown you in charts) you’d think that Prime Minister Theresa May would get plenty of respect from her party, from certain media outlets and from voters.

But apparently in the United Kingdom, almost-perfect scores aren’t good enough to get the Prime Minister the majority she needed to allow the country to cruise through Brexit. And that’s a shame.

This Week in Brexit: Trump Promises a Trade Deal

by John Brian Shannon | Reposted from LetterToBritain.com

This Week in Brexit

On the sidelines of the G20 Hamburg summit, U.S. President Trump found time to meet with UK Prime Minister May and to offer welcome words that the United States will sign a bilateral trade deal with the UK as soon as Brexit is complete.

It’s very good news for the UK and also for PM Theresa May (who has had a rough time in domestic politics of late) and it was obvious that the U.S. president went out of his way to assure Ms. May that a reciprocal trade agreement — one that works for both America and for Britain — is one of his administration priorities.

So much of the UK’s post-Brexit success will hinge on bilateral trade accords because no matter how good the final Brexit agreement, there will be some amount of economic adjustment for Britain in the months following Brexit. A quick trade agreement with the United States will not only ease the Brexit transition, but also  improve the UK (and America’s) economy indefinitely.

It was a classy thing for Mr. Trump to do for Theresa May knowing that her domestic political fortunes have taken a hit. Let’s hope the Prime Minister is able to return the favour at some point during the Trump administration. That sort of respect makes for strong allies.

During WWI, but especially during WWII the relationship between America and Britain was raised to a very high level by Prime Minister Winston Churchill and President Harry S. Truman, and in the postwar era during a time of unprecedented economic growth, President Ike Eisenhower continued the wise course set by his predecessor.

However, it could’ve so easily gone the other way if the leaders hadn’t gotten along.

Both sides would’ve missed geopolitical opportunities of huge importance such as the formation of NATO, the establishment of the Nuremberg trials and the creation of other institutions and agreements such as Bretton Woods and the IMF. Without the ambition of the UK and the power of the United States those things simply wouldn’t have occurred.

Millions of Americans and Britons prospered over the past 72 years because their postwar political leaders *didn’t drop the ball* and made a conscious decision to *make the best of the postwar relationship* for their respective people.


What Kind of Free Trade Agreement Should Prime Minister May and President Trump pursue in the post- Brexit timeframe? (Hint: A ‘Win-Win‘ agreement)

Present-day Prime Minister of Canada Justin Trudeau was still in school when Canada first approached the European Union to ask about a bilateral trade deal, and that many years later it still hasn’t come into effect. (It’s about to, they say)

It will have taken eight years to hammer out and begin to abide by, the Comprehensive Economic and Trade Agreement (CETA) which arrives so late in the game and market conditions do change over time (remember way back to the 2008/09 financial crisis when the CETA agreement was first floated?) that some of the hard-won negotiating points are no longer relevant and may never be finalized.

Canada, EU to provisionally apply CETA in September (CBC)

I’m sure it’s a fine agreement and congratulations are due. However, with America and Britain at the controls of a mutually beneficial trade agreement between two friendly Anglophone nations, it should take less than a year from first discussion to signed agreement.

Though we don’t know what shape an Anglo-American trade agreement might look like from our vantage point in July of 2017, probably the best idea would be for both sides to embrace reciprocity and fair dealing in all trade matters as a way to enhance both economies, and as a way to later attract other Anglophone nations such as Canada, Australia and New Zealand to sign on to such an agreement.

Hitting the Right Note with Commonwealth of Nations member India

What a great thing it would be if all Commonwealth nations eventually agreed to sign on to a U.S. / UK trade agreement. Commonwealth of Nations member India has 1.5 billion consumers alone!

Both America and Britain could add 5% to their respective GDP just on the improved trade flows of doing business in the booming Indian economy.

“Although India’s rapid population growth is part of what accounts for the forecasted jump […] that is only part of the story. Drastic improvement in terms of per-person productivity due to capital investments and better technology will play an even more important role.

“PwC predicts that India’s economy will grow by about 4.9% per year from 2016 to 2050, with only 0.7% of that growth caused by population growth.

“India’s economy is currently the third-largest in the world, and is expanding at an estimated annual growth rate of 7.1% for the 2016-17 financial year. —  India’s economy is forecast to surpass that of the US by 2040  (Quartz)

Both America and Britain just need to hit the right note with India — a respectful note — in order to profit from the massive growth that is available in that burgeoning country.

Working out an Anglo-American trade agreement with a view to adding all Commonwealth member nations within 24 months, guarantees that other powerful trade blocs don’t beat the Anglo-American alliance to supply the rocketing Indian economy with much-needed goods and services.

Projected growth for selected countries – As measured by Purchasing Power Parity (PPP)

UK Brexit free trade deal with United States and with Commonwealth partner India
UK Brexit free trade deal with United States and with Commonwealth partner India.


It’s so obvious but still worth repeating; ‘Hitch your wagon to the fastest horses if you want to place well in the race.’

Britain has the Commonwealth of Nations connections, Britain needs a trade agreement with NATO ally America and with Commonwealth partner India, and the United States wants to increase mutually beneficial trade with Britain and its 2-billion-strong Commonwealth partners.

In all of human history, rarely has such a synergistic match-up suddenly appeared where different but extremely valuable benefits are available to all three parties.

Just as nobody predicted the massive Japanese economic boom which began to form the day after WWII ended, an Anglo-American trade agreement, followed by a Commonwealth trade agreement (before other trade blocs grab the low-hanging fruit!) could match or exceed the massive performance statistics of the postwar Japanese economy.

Dear United States and Commonwealth of Nations, Let’s not miss this rather obvious ‘Win-Win-Win’ opportunity!

This Week in Brexit: UK leaves London Fisheries Convention

by John Brian Shannon | Reposted from LettertoBritain.com

Environment Secretary Micheal Gove has signaled that the UK intends to leave the London Fisheries Convention (LFC) as the first move towards an eventual Brexit completion within 24 months.

The original London Fisheries Convention was signed in 1964 and it allowed vessels from Belgium, France, Germany, Ireland and the Netherlands to fish in British waters in the 6 to 12 nautical mile range which was a significant upgrade for those fishers as UK coastal areas are abundant fishing grounds.

(It was also a significant upgrade for those who ship any kind of contraband to the UK because it allows them to get much closer to British shores and drop their loads with less chance of being detected by police — and people wonder why London has the world’s highest cocaine concentrations in their wastewater treatment plants!)

Once Brexit completes, UK fishers will obviously lose their right to fish in EU waters in the 6 to 12 nautical mile range.


The Tory government said the change will allow more direct control and better responsibility for fisheries management in the 0 to 12 nautical mile range.

“Leaving the London Fisheries Convention is an important moment as we take back control of our fishing policy. It means for the first time in more than 50 years we will be able to decide who can access our waters. This is an historic first step towards building a new domestic fishing policy as we leave the European Union – one which leads to a more competitive, profitable and sustainable industry for the whole of the UK.”Michael Gove, UK Environment Secretary

“This is welcome news and an important part of establishing the UK as an independent coastal state with sovereignty over its own exclusive economic zone.”Barrie Deas, National Federation of Fishermen’s Organizations

“For years, successive UK governments have blamed Brussels for their own failure to support the small-scale, sustainable fishers who are the backbone of our fishing fleet. If Brexit is to herald a better future for our fishers, the new Environment Secretary Michael Gove must keep the 2015 Conservative Party manifesto commitment to re-balance fishing quotas in favour of ‘small-scale, specific locally based fishing communities’.”Will McCallum, Greenpeace UK


In 2015, the British fishing industry caught 708,000 tonnes of fish worth £775 million.

A claimed 10,000 tonnes of fish were caught by EU countries in Britain’s waters in the 6 to 12 nautical mile zone. (2015 statistics) It could be much higher than that, but nobody would know because nobody is policing it!

That’s a minimum of £17 million in fish that leaves Britain each year. Fish that will now be caught by UK fishers (and presumably) will be processed by UK fish processing and packaging plants, adding even more value to the British economy.

Scottish government says UK is right to leave fishing deal (BBC)

It’s true that since 1964 when the LFC came into existence the UK fishing industry lost millions of pounds sterling and hundreds of jobs every year for the privilege of belonging to the then-European Community / now European Union.

As so often happens in the postwar relationship between Britain and continental Europe, it is Britain that winds up subsidizing the continent.

How else can it be termed anything but ‘subsidizing the continent’ when millions of pounds sterling (in this example, raw fish) and hundreds of fish processing and packaging jobs were handed to the continent every year since 1964?

Here! Take our jobs! We’re British!’

Now that PM Theresa May has delegated this poignant case to Secretary Gove with instructions to effect a win for UK fishers, fish stocks will rebound, there will be more jobs for UK fishers, there will be more UK fish processing and packaging jobs, and anti-contraband efforts in UK waters will become more effective.

And that’s no fish story!


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